According to the Walmart website, they already sell Kershaw Knives. According to “Promogram”, an ASI newsletter, Walmart announced in mid August 2017 its Walmart PromoShop, an online way to sell imprinted items such as T shirts for family reunions. They also reported to have pens, mugs, and bags.
Will they be proficient in handling the detailed art problems in engraving business gifts? Screen printing T shirts is easy. Every town has 3 or 4 screen printers that do T shirts. Laser engraving expensive stainless steel items is an art and science. The imprinters that do those items, specialize in them. They don’t do shirts and pencils.
Will they be able to assist customers in designing a layout that is easy to read, and attractive? The current Kershaw Knives distributors are experienced in these details.
Fortunately, you don’t have to do the searching yourself. The people that do the engraving look for knife materials that will engrave well. Not all stainless steel is suitable for laser engraving. Some steel is not consistent enough to give good results when you laser engrave it. It may be a great blade or handle component of a knife, as far as durability and appearance. But it might not be suitable for laser engraving.
Here are engravable knives, pocket knives that have been tested for engraving. They all have passed the test for beautiful laser engraving.
To keep it simple, here are just 4 misconceptions about company logo knives. I’m sure you can think of others.
The best price is what you need.
Knives are just for men.
A color imprint is the best imprint.
Chinese-made knives are junk.
Here are the answers….
This statement is an easy one to figure out. The best price may mean the worst service, or the worst imprint on your company logo knives.
Surprisingly, many females like to carry a pocket knife for protection, and to open boxes, just like men do. My pastor’s wife appreciated the multi-tool I gave her, because she does all the fixing around the house.
A color imprint may look the nicest, but laser engraving is the most permanent imprinting method. Color imprints can scratch off in time, especially if your car keys are rubbing against them in your pocket.
The quality of pocket knives coming from China is very remarkable. They are using good stainless steel, and the workmanship is very good. The price is low because of the low cost of labor in that country. Dako and Gerber and Starline knives are my favorite Chinese-made pocket knives.
Pocket knives are very popular as gift items to employees and customers. How are personalized knives made? Rather, how is your logo put on a pocket knife blade or handle? It depends on the material of the handle and it depends on the blade. Here are the answers…
Laser engraving is very popular for stainless steel blades and handles. Also wood handles are able to be laser engraved. Smooth leather sheaths and smooth bone and synthetics, except Zytel, are also able to be laser engraved. This is a permanent imprinting method. It is done by experts who laser engrave all day, every day.
Screen printing is popular with companies that have a color logo, and they want to stick with that color or colors on everything that they have imprinted. This in considered a semi-permanent process. It will scratch off if you put your knife in your pocket with your car keys. One or two colors are possible.
Full color imprinting is a new process developed about 2012. It is like your desktop printer, but better. It is not limited to cyan, magenta, yellow, and black. It can also print white. It prints directly on the handle, etc.
Electro Etching is an electro-chemical process in which the imprint areas are eaten away by acid and electricity. It is a semi-permanent method of imprinting.
However, it is the method of choice by some knife imprinters.
Computerized engraving scratches the imprint mechanically into the metal surface. It is considered permanent.
Color fill of a laser engraving. If you want to add some color to your imprint, one color can be applied to the recessed areas of the laser engraved logo.
Personalization means that each knife is marked with a different person’s name. This is a great gift idea for members of a group. The names are usually laser engraved. If someone misplaces their knife, it is easy to identify.
Serialization. If you want to keep track of each knife in your order, each knife can be marked with a serial number. It would be laser engraved.
Your boss just asked you to order some custom engraved knives for his company. He wants to hand them out at the next shop meeting. They will be rewards for being safe employees for the last 6 months. Only those employees that did not get hurt during that time period will be rewarded with the safety award of a $50 knife with the corporate logo. On the back of the blade it will say “Accident Free Award–2016”.
Do you want to score some points with your boss? When you look for a promotional knife company using Google, here are the top 7 questions your boss will want answered as you do your search:
Are the knives USA-made? Buying USA made knives supports our national economy, and gives you the best quality knives.
Is there a warranty on the knives? The best knife manufacturers offer a lifetime warranty against defects and workmanship.
Are the custom engraved knives imprinted using a method that will permanently stay on the blade (or handle)? Laser engraving is permanent. Etching is semi-permanent.
What if the imprint is not done correctly? How will the knife company rectify the problem. Will they re-do the order. The best knife distributors will happily repeat the order correctly.
Can the engraver meet our deadline? The most reputable knife engravers can do a rush order in 2 or 3 days.
How much does the setup cost. Is it free setup? Some distributors do offer free setup, and still remain competitive in this market.
Can we see a virtual proof before production begins? An in-house art department is a good thing to have.
Make sure your logo and message are simple enough to show up on the Gerber blade and be easy to read. If your logo has a lot of details, it may have to be simplified in order to make an attractive job.