January has passed, and most people’s New Year’s resolutions have come to a halt. Now that we’re in February, how can we get back on the healthy bandwagon? This month is American Heart Month, a month that aims to bring awareness to our heart health and the prevention of heart disease. How can we do this?
Track your heart health stats (talk to your doctor about your blood pressure, weight, and cholesterol goals)
Eat healthier (increase intake of fruits, veggies, whole grains, while reducing sodium, saturated fat & sugar intake)
Be physically active (the NIH recommends 30 minutes, 5 days a week)
The easiest way to hold yourself accountable for any of the above is to form a support group. Who else in your office would love to improve their heart health? Get the group motivated by handing out matching red logo knives to your team at work. Go on daily walks together after lunch; share yummy healthy recipes at your company potluck; have a competition to see who can reach their heart health goals first.
In my experience, I have never found a retail store that is capable of selling pocket knives engraved with your logo. Initials and lettering, yes. Logo, no. That is probably because the equipment needed for laser engraving a logo is much more expensive than a “letter scratcher”. Any jewelry store and trophy shop has one of those machines. The best place for you to look is online. There are a few pocket knife engravers on the internet. That’s the best place to go to get pocket knives engraved with your corporate logo. Laser engraving knives is an art and science. Why?
Not all steel (or wood, bone, synthetic material) is able to be neatly laser engraved. The hardness and makeup of the steel may not allow the job to come out neatly, without a halo burn, and without rough edges.
The imprint has to be the right size and located in the same location on each knife. To do this, a jig has to be made for each knife style.
The timing has to be adjusted to get the best imprinted image.
The laser power has to be adjusted to also get the best results.
The final color of the imprinted area can be adjusted by using certain chemicals in the process. They make the image more noticeable. There’s nothing worse than seeing a silver image against a silver background.
Cleaning up the knife after the job. If this isn’t done, the laser dust can discolor the areas on which it is sitting. This anomaly is permanent, and cannot be erased or removed.
You can learn a lot from your competitors. Why are they doing better than you?
By studying their methods, you can implement their ideas and catch up to them in the business world. Here’s one trick they use. They give Buck Knives to their best customers. Here are the benefits, and why you should do the same:
When they give quality Buck Knives, they are reflecting the quality of their own products and services.
Giving any gift, is a reason to make a sales call.
Their corporate logo is on the knife, so it will be a constant reminder to the customer.
If their customer can’t use this type of gift, surely their spouse can. Now they made two people happy.
The customer appreciation will last forever, because the Buck Knives will last forever.
material and workmanship. They will repair or replace the knife, at their option. However, if your logo engraved Buck knives are at issue, then ask Buck to repair, instead of replace. Then your logo won’t be thrown away. The same goes for any other covered Buck knife that has sentimental value. At your request, they will repair it the best they can, so that you aren’t faced with a new knife instead.
Here are the exceptions to the warranty:
Damage due to your misuse of the knife. Never use a knife as a pry bar, screw driver, or chisel or hammer.
Bonus for those who mistreated their knife:
If you happened to misuse your Buck knife, not all is lost. The factory can probably repair it for you for just a few dollars. They can even sharpen, polish, and adjust it for you for just a few dollars, too. If it is beyond repair, they offer to give you a deep discount on a new Buck pocket or hunting knife.
Safety is an important word these days. It is better to be prepared than sorry. The sale of Engraved Pocket Knives with rescue tools on them is big business. If you give rescue knives with your logo to your employees or customers, you will be a hero. And maybe they will be, too. Here is Gordon Blake holding two rescue knives for Dave Navoyosky at a recent trade show in Cleveland OH. Gordon is a field representative for Kutmaster/Utica knives.
When you want to give useful gifts to your employees this Christmas, here are 4 company logo knives to consider.
To be remembered at Christmas dinner, you would want your corporate logo visible at the carving table of all your employees. This carving set would deliver your logo right along with the turkey or ham.
So your boss wants to give engraved Buck knives to all 300 employees at the Christmas dinner for your shop. He wants you to take care of ordering the Buck knives. Here is some help….
Get an exact count, plus add a few more for last minute variations.
Find an art file of your company logo. The best art is vector art. Examples are eps, ai files, and sometimes pdf files. Ask your artist to convert all text to curves. Never mind, they will understand what that means.