You can learn a lot from your competitors. Why are they doing better than you?
By studying their methods, you can implement their ideas and catch up to them in the business world. Here’s one trick they use. They give Buck Knives to their best customers. Here are the benefits, and why you should do the same:
When they give quality Buck Knives, they are reflecting the quality of their own products and services.
Giving any gift, is a reason to make a sales call.
Their corporate logo is on the knife, so it will be a constant reminder to the customer.
If their customer can’t use this type of gift, surely their spouse can. Now they made two people happy.
The customer appreciation will last forever, because the Buck Knives will last forever.
Gerber® knives have a long history, going back to 1939. So, Every American has heard of them. Because of their popularity, you can use engraved Gerber knives
as mood changers in your business. Do you have some long faces in your work force? Order enough of them for all your employees, and get your corporate logo laser engraved on the handles or blades. Give them out at your company picnic, or annual meeting. You will be a big hit. Use the popular Gerber® knives to change those frowns into smiles.
These new Case knives with your corporate logo will last forever with your customers and employees. This is a cost effective way to make your advertising last forever, or until you retire. Each customer will love to own a USA-made Case knife.
Case has come up with new handle colors and designs. Some are synthetic, bone, and buffalo horn. Some are orange, gray, navy blue, patriotic colors, yellow, black, and white. Most of the blades are high quality stainless steel. One new knife is chrome vanadium (item 031), a material that you can get real sharp, and keep real sharp. Case does the decorating right there in their Pennsylvania factory. They do laser engraving, electro etching, Tech Printing (durable screen printing) up to 2 colors, and engraving with color fill.
Why are Buck Knives so popular and successful? Why do corporate managers choose to give engraved Buck knives with their company logo to the employees as business gifts? Whey are Buck knives a favorite business gift to customers and clients? Here are 5 secrets to Buck’s popularity.
Impress your workers………Give personalized knives as safety awards.
Personalized knives are engraved knives with a person’s name on each knife. They are designed to be personal custom gifts to each special recipient. Everyone likes to see their name on their possessions. Why not take advantage of this human trait, and advertise your company on the knives, too.
Choose a quality stainless steel knife with an attractive handle.
Order from a reputable online knife company.
Pick out your best, simplified corporate logo.
Prepare a list of your personalized names on an Excel worksheet.
Order a few extra knives without a name, for recipients that pop up in the near future.
Are you thinking of ordering engraved Buck knives with your corporate logo and a tag line? Here are a few tips to help.
Don’t settle for just lettering. And don’t settle for just logo engraving. Choose a company that can laser engrave your corporate logo AND lettering.
Get your engraving done in the USA.
Art file: Furnish your best high resolution art file. Better yet, furnish a vector art file. Vector art is the best art. Examples are .ai files and .eps files, with the art created, not pasted, in Adobe Illustrator. If you cannot furnish the best art, a reputable company can convert it for you, at a small fee.
Speed. How long is the production time? Ask the company. 10 business days is average. 5 days is real good. If you have a deadline, some companies can meet your deadline.
Service. Deal with an engraver that answers your questions promptly and accurately.
Good question. Everyone likes to receive a gift knife with a corporate logo of their employer or a business customer. Personalizing goes an extra mile to accomplish this same goal.
Personalized Pocket Knives are a little different than putting a company logo on a knife. Personalizing really means we are putting an individual’s name or initials on the knife. Each knife is laser engraved with a different name. The pricing is a little different for doing this as opposed to engraving the same logo on every piece. Usually the cost is about $4.00 per piece, plus a setup charge of $20. If you want your logo on each knife, in addition to the personalization, that can be done, too. There’s a setup charge to do that, but the laser engraving of your logo is free. It’s included in the advertised price. Making you knives into personalized gifts is a great idea. Everyone likes to see their own name on their own things. It gives a sense of pride, and prevents knives from getting switched with someone else’s knife.
They display your corporate logo to your customer and everyone who sees his knife. That knife can lead to word-of-mouth advertising. That’s the best advertising around.
They spread your good will as a generous gift-giver. They demonstrate your generosity as a popular business owner. If your competitors don’t give away a useful gift, you stand head and shoulders above them.
They provide your customer with a useful tool for a lifetime. Pocket knives are always needed to remove clothing tags and loose threads. Ropes and other materials often need to be trimmed or cut. Without a handy knife in your pocket, you would be stuck.