The famous Barlow Knives are well-known by people who appreciate a well-made, quality business gift. They were originally made in the USA by Barlow, a company that was based in Los Angeles CA from 1930 to 2005. Barlow made pocket knives, key chains, and money clips and imprinted the customer’s logo on them. This was very popular for businesses to promote themselves to their customers. Barlow products had a lifetime Warranty. If the if the items broke, or failed, the end user could just mail it to Barlow for a repacement. The shipping both ways was paid for by the end user. After 12 years, we still get inquiries about this warranty, which is no longer available.
In 2005 the promotional product industry giant, Norwood bought them. Production was kept in China, where Barlow transferred it in 2003, just 2 years before the sale.
Then in June 2009, the Great Recession forced Norwood Promotional Products Holdings, Inc. to declare bankruptcy. So the Barlow Knives brand was once again sold. This time, BIC Graphic North America, another giant, bought Norwood at auction for $162.5 Million. BIC kept the Norwood brand and the little Barlow brand.
Probably the inability to make enough profit forced BIC to sell in June 2017. HIG Capital bought BIC Graphic North America and its Asian sourcing Division for a mere $80 Million. The sales at the time were over $300 Million, according to Bizjournals.com. So this is the third time that the Barlow brand was sold. HIG Capital of Miami FL is a huge company with $21 Billion in equity capital under management. Promotional products are not new to them. They bought Halo, a promotional product distributor, in 2003, and sold it in 2007. The selling price was $62.5 Million. So the $80 Million price it paid for BIC was a real bargain.
It is expected that HIG will continue the same service and products, and do well in this market. Hopefully, the Barlow brand will continue.
Good question. Everyone likes to receive a gift knife with a corporate logo of their employer or a business customer. Personalizing goes an extra mile to accomplish this same goal.
Personalized Pocket Knives are a little different than putting a company logo on a knife. Personalizing really means we are putting an individual’s name or initials on the knife. Each knife is laser engraved with a different name. The pricing is a little different for doing this as opposed to engraving the same logo on every piece. Usually the cost is about $4.00 per piece, plus a setup charge of $20. If you want your logo on each knife, in addition to the personalization, that can be done, too. There’s a setup charge to do that, but the laser engraving of your logo is free. It’s included in the advertised price. Making you knives into personalized gifts is a great idea. Everyone likes to see their own name on their own things. It gives a sense of pride, and prevents knives from getting switched with someone else’s knife.
They display your corporate logo to your customer and everyone who sees his knife. That knife can lead to word-of-mouth advertising. That’s the best advertising around.
They spread your good will as a generous gift-giver. They demonstrate your generosity as a popular business owner. If your competitors don’t give away a useful gift, you stand head and shoulders above them.
They provide your customer with a useful tool for a lifetime. Pocket knives are always needed to remove clothing tags and loose threads. Ropes and other materials often need to be trimmed or cut. Without a handy knife in your pocket, you would be stuck.
You own a business and your customers are important to you. Here are some tips to keep your customers happy by giving them engraved Gerber knives with your corporate logo laser engraved on the blades….
Your competitors are taking away your customers from you.
Your customers don’t call you as much as they used to.
Your competitors entice clients by giving them promotional gifts at Christmas.
You don’t give your clients any gifts.
Christmas is only 10 weeks away.
Engraved Gerber knives with your company logo professionally laser engraved on the blades make a valuable gift that your customers will appreciate for many years. A holiday fruit cake lasts a short time, but a pocket knife gift lasts forever.
Many business owners like to give quality gifts to their clients and employees. It is a great way to show their appreciation. Often the best idea for long-lasting gifts is personalized knives. How do you make this idea a reality? Here are some points:
Start with good artwork. If you don’t have any, then just use the name of your company.
Find a quality knife company on the internet. Using the words “company logo knives” will get you the most relevant knife engravers that can help you out.
Order USA-made knives, if they fit into your budget. If not, many Chinese pocket knives are available in high quality. Dako is one of them.
Ask for a virtual proof before your order is put into production. It is better to find a mistake on your computer screen than on 100 Buck knives.
Ask about the warranty. Many knife manufacturers offer a lifetime warranty, or a 25 year warranty.