You own a company, and you have good customers. You want to keep them, and get more customers like them. How can you do that? You probably have a good answer for that. Here’s a popular method of Customer Retention, that you might not have explored yet.
Are you looking for a new unique knife gift for your customers? The Trail Blazer Pocket Knife 1938 has arrived. It was introduced by Compass Promos at the OPPA product show in Cleveland Ohio in January 2018. Paul Rizzo, the company representative is shown here with the knife fully open. For a light weight knife, it is a full 4 inches long. It is light because of the minimalist handle design. As a bonus, it has the features on a multi-tool, with a carabiner, bottle opener, screwdriver, serrated blade, and a gut hook. The hook can be used to safely open a blister pack.
CRKT is the newest, but most innovative folding pocketknives company in the USA. This knife manufacturer and designer was “hatched” in Oregon in 1994. Some unique examples are shown below of their stainless steel knives. They have a world-wide staff of professional designers. That’s what makes their line so special.
Now, they offer laser engraved pocket knives with your corporate logo. All they need is your art file, and they can email you a virtual proof for your approval.
Choose a reliable online pocket knife company that laser engraves knives, or offers other methods of imprinting.
Email them your company logo. Vector art is the best art. If you have them, send .ai or .eps files. Sometimes .pdf or .psd files will work. If you don’t have any of those types, just send the highest resolution file that you have.
Ask them for advice on the best location to imprint your logo.
Pay by credit card securely online.
Order TODAY to receive your business gift knives by Christmas.
For the year 2017, the award goes to the most popular pocket knife. This knife got the most orders, and sold the highest quantity. Factors that did not enter into the contest were price and country of origin. The winner is:
This Maxam knife has a stainless steel blade and a synthetic handle. The handle is smooth so it can support your full color logo. The basic lockback mechanism keeps you safe when you are using it.
Why is this knife so popular? Its low cost, basically. But the sale price of $1.99 is not near the real price of $3.44 each. And the perceived value is probably between $5 and $10. This knife is an outstanding winner this year!
Logo Knives is proud to make this announcement for 2017.
These new Case knives with your corporate logo will last forever with your customers and employees. This is a cost effective way to make your advertising last forever, or until you retire. Each customer will love to own a USA-made Case knife.
Case has come up with new handle colors and designs. Some are synthetic, bone, and buffalo horn. Some are orange, gray, navy blue, patriotic colors, yellow, black, and white. Most of the blades are high quality stainless steel. One new knife is chrome vanadium (item 031), a material that you can get real sharp, and keep real sharp. Case does the decorating right there in their Pennsylvania factory. They do laser engraving, electro etching, Tech Printing (durable screen printing) up to 2 colors, and engraving with color fill.
The first 2 questions are easy to answer, but the last 2 can leave you scratching your head. Any form of advertising has to address these questions:
Will it be cost effective?
How will I know the advertising campaign worked?
Will the campaign have long-lasting rewards?
Will the campaign show my company in the image that I want it to show?
Is the success of the advertising campaign “measurable”?
A $50 pocket stainless steel pocket knife with your corporate logo laser engraved will be a good investment. But only if it is cost effective. If that knife brings you an order worth $5,000 or $1,000,000, it is well worth its cost. So quality company logo knives aren’t for a business that gets a lot of small orders.
How will you know it worked? How does Procter and Gamble know that their 30 second commercial last Tuesday worked? You can only guess that all advertising has a cumulative effect on your customer base. There are ways to track effectiveness. We can explore these methods in another post.
Will a gift knife have long-lasting rewards? You bet! So do it now, and not just before you retire.
Image: Choose the style of knife that reflects your company’s image.
Measurable results of this type of advertising: A great topic for next time.