Gift Pocket Knives are usually laser engraved by professionals. There’s a good reason for this. A little knowledge is a dangerous thing. There are several settings that a pro has to make, so the resulting engraved pocket knives are permanently and safely marked with your company logo.
The pro cleans the knife blade so there is no possibility of a contaminant interfering with the process.
The knife is placed in a special holder, so that the blade will be in the right position in the laser machine.
The door is closed, and the attached computer is adjusted to these settings: Intensity, speed of the engraving, PPI (or dots per inch), depth of the penetration, and number of passes.
If the settings aren’t right, the imprint might be too light, or melted together.
Sometimes a special chemical is sprayed on the blade, to make the imprint darker looking.
Different grades of steel require different settings. Some types of steel are not conducive to this type of marking, so it can’t be done.
It is obvious that this type of logo marking should be left to the professionals.
Choose a reliable online pocket knife company that laser engraves knives, or offers other methods of imprinting.
Email them your company logo. Vector art is the best art. If you have them, send .ai or .eps files. Sometimes .pdf or .psd files will work. If you don’t have any of those types, just send the highest resolution file that you have.
Ask them for advice on the best location to imprint your logo.
Pay by credit card securely online.
Order TODAY to receive your business gift knives by Christmas.
The first 2 questions are easy to answer, but the last 2 can leave you scratching your head. Any form of advertising has to address these questions:
Will it be cost effective?
How will I know the advertising campaign worked?
Will the campaign have long-lasting rewards?
Will the campaign show my company in the image that I want it to show?
Is the success of the advertising campaign “measurable”?
A $50 pocket stainless steel pocket knife with your corporate logo laser engraved will be a good investment. But only if it is cost effective. If that knife brings you an order worth $5,000 or $1,000,000, it is well worth its cost. So quality company logo knives aren’t for a business that gets a lot of small orders.
How will you know it worked? How does Procter and Gamble know that their 30 second commercial last Tuesday worked? You can only guess that all advertising has a cumulative effect on your customer base. There are ways to track effectiveness. We can explore these methods in another post.
Will a gift knife have long-lasting rewards? You bet! So do it now, and not just before you retire.
Image: Choose the style of knife that reflects your company’s image.
Measurable results of this type of advertising: A great topic for next time.
In 2017 so far, the United States has struggled through 2 major hurricanes. Harvey hit Houston Texas the end of August, and flooded many square miles of land. Then hurricane Irma devastated most of Florida on September 10 and 11. How do you prepare your home and your family from these disasters? Does your survival kit contain a survival knife? Do you have a survival kit in your house, and another one in your car?
Here are my favorite engraved pocket knives for survival and rescue. Engraved, because they were laser engraved with a company logo. It’s the logos of companies who generously gave them to their customers and employees. What is a greater advertising gift, than one that can save your life?