Are you looking for a new unique knife gift for your customers? The Trail Blazer Pocket Knife 1938 has arrived. It was introduced by Compass Promos at the OPPA product show in Cleveland Ohio in January 2018. Paul Rizzo, the company representative is shown here with the knife fully open. For a light weight knife, it is a full 4 inches long. It is light because of the minimalist handle design. As a bonus, it has the features on a multi-tool, with a carabiner, bottle opener, screwdriver, serrated blade, and a gut hook. The hook can be used to safely open a blister pack.
The first 2 questions are easy to answer, but the last 2 can leave you scratching your head. Any form of advertising has to address these questions:
Will it be cost effective?
How will I know the advertising campaign worked?
Will the campaign have long-lasting rewards?
Will the campaign show my company in the image that I want it to show?
Is the success of the advertising campaign “measurable”?
A $50 pocket stainless steel pocket knife with your corporate logo laser engraved will be a good investment. But only if it is cost effective. If that knife brings you an order worth $5,000 or $1,000,000, it is well worth its cost. So quality company logo knives aren’t for a business that gets a lot of small orders.
How will you know it worked? How does Procter and Gamble know that their 30 second commercial last Tuesday worked? You can only guess that all advertising has a cumulative effect on your customer base. There are ways to track effectiveness. We can explore these methods in another post.
Will a gift knife have long-lasting rewards? You bet! So do it now, and not just before you retire.
Image: Choose the style of knife that reflects your company’s image.
Measurable results of this type of advertising: A great topic for next time.
In 2017 so far, the United States has struggled through 2 major hurricanes. Harvey hit Houston Texas the end of August, and flooded many square miles of land. Then hurricane Irma devastated most of Florida on September 10 and 11. How do you prepare your home and your family from these disasters? Does your survival kit contain a survival knife? Do you have a survival kit in your house, and another one in your car?
Here are my favorite engraved pocket knives for survival and rescue. Engraved, because they were laser engraved with a company logo. It’s the logos of companies who generously gave them to their customers and employees. What is a greater advertising gift, than one that can save your life?
The famous Barlow Knives are well-known by people who appreciate a well-made, quality business gift. They were originally made in the USA by Barlow, a company that was based in Los Angeles CA from 1930 to 2005. Barlow made pocket knives, key chains, and money clips and imprinted the customer’s logo on them. This was very popular for businesses to promote themselves to their customers. Barlow products had a lifetime Warranty. If the if the items broke, or failed, the end user could just mail it to Barlow for a repacement. The shipping both ways was paid for by the end user. After 12 years, we still get inquiries about this warranty, which is no longer available.
In 2005 the promotional product industry giant, Norwood bought them. Production was kept in China, where Barlow transferred it in 2003, just 2 years before the sale.
Then in June 2009, the Great Recession forced Norwood Promotional Products Holdings, Inc. to declare bankruptcy. So the Barlow Knives brand was once again sold. This time, BIC Graphic North America, another giant, bought Norwood at auction for $162.5 Million. BIC kept the Norwood brand and the little Barlow brand.
Probably the inability to make enough profit forced BIC to sell in June 2017. HIG Capital bought BIC Graphic North America and its Asian sourcing Division for a mere $80 Million. The sales at the time were over $300 Million, according to Bizjournals.com. So this is the third time that the Barlow brand was sold. HIG Capital of Miami FL is a huge company with $21 Billion in equity capital under management. Promotional products are not new to them. They bought Halo, a promotional product distributor, in 2003, and sold it in 2007. The selling price was $62.5 Million. So the $80 Million price it paid for BIC was a real bargain.
It is expected that HIG will continue the same service and products, and do well in this market. Hopefully, the Barlow brand will continue.
Good question. Everyone likes to receive a gift knife with a corporate logo of their employer or a business customer. Personalizing goes an extra mile to accomplish this same goal.
Personalized Pocket Knives are a little different than putting a company logo on a knife. Personalizing really means we are putting an individual’s name or initials on the knife. Each knife is laser engraved with a different name. The pricing is a little different for doing this as opposed to engraving the same logo on every piece. Usually the cost is about $4.00 per piece, plus a setup charge of $20. If you want your logo on each knife, in addition to the personalization, that can be done, too. There’s a setup charge to do that, but the laser engraving of your logo is free. It’s included in the advertised price. Making you knives into personalized gifts is a great idea. Everyone likes to see their own name on their own things. It gives a sense of pride, and prevents knives from getting switched with someone else’s knife.
They display your corporate logo to your customer and everyone who sees his knife. That knife can lead to word-of-mouth advertising. That’s the best advertising around.
They spread your good will as a generous gift-giver. They demonstrate your generosity as a popular business owner. If your competitors don’t give away a useful gift, you stand head and shoulders above them.
They provide your customer with a useful tool for a lifetime. Pocket knives are always needed to remove clothing tags and loose threads. Ropes and other materials often need to be trimmed or cut. Without a handy knife in your pocket, you would be stuck.
What is more appreciated than receiving a gift with your own name on it? The answer is: Your whole staff receiving gifts with their names on each gift. Personalized Pocket Knives are a great way to show your appreciation to your employees. Giving each staff member a long-lasting gift such as a sturdy pocket knife with your company logo laser engraved is a benefit to you, too.
Why give personalized pocket knives for Christmas?
They are appreciated.
They convey your generosity to your employees.
They display your company logo for eternity.
Each recipient can identify their knife because their name is personalized on it.