If you are a business owner, you are always looking for ways to increase your income. You know that promotional products are useful, long-lasting, and appreciated. You can’t say that about a newspaper ad.
When you want to give useful gifts to your employees this Christmas, here are 4 company logo knives to consider.
To be remembered at Christmas dinner, you would want your corporate logo visible at the carving table of all your employees. This carving set would deliver your logo right along with the turkey or ham.
We chose this knife because of its value as a retirement gift. The spear blade is damascus, which is painstakingly made of many layers of steel. This steel is very special. It is recycled out of the gun barrel of the German battle tank Leopard I. It has an extreme Rockwell hardness of 65-67. Click for more information about this collector knife.
Gift Pocket Knives are usually laser engraved by professionals. There’s a good reason for this. A little knowledge is a dangerous thing. There are several settings that a pro has to make, so the resulting engraved pocket knives are permanently and safely marked with your company logo.
The pro cleans the knife blade so there is no possibility of a contaminant interfering with the process.
The knife is placed in a special holder, so that the blade will be in the right position in the laser machine.
The door is closed, and the attached computer is adjusted to these settings: Intensity, speed of the engraving, PPI (or dots per inch), depth of the penetration, and number of passes.
If the settings aren’t right, the imprint might be too light, or melted together.
Sometimes a special chemical is sprayed on the blade, to make the imprint darker looking.
Different grades of steel require different settings. Some types of steel are not conducive to this type of marking, so it can’t be done.
It is obvious that this type of logo marking should be left to the professionals.
Are you looking for a new unique knife gift for your customers? The Trail Blazer Pocket Knife 1938 has arrived. It was introduced by Compass Promos at the OPPA product show in Cleveland Ohio in January 2018. Paul Rizzo, the company representative is shown here with the knife fully open. For a light weight knife, it is a full 4 inches long. It is light because of the minimalist handle design. As a bonus, it has the features on a multi-tool, with a carabiner, bottle opener, screwdriver, serrated blade, and a gut hook. The hook can be used to safely open a blister pack.
The first 2 questions are easy to answer, but the last 2 can leave you scratching your head. Any form of advertising has to address these questions:
Will it be cost effective?
How will I know the advertising campaign worked?
Will the campaign have long-lasting rewards?
Will the campaign show my company in the image that I want it to show?
Is the success of the advertising campaign “measurable”?
A $50 pocket stainless steel pocket knife with your corporate logo laser engraved will be a good investment. But only if it is cost effective. If that knife brings you an order worth $5,000 or $1,000,000, it is well worth its cost. So quality company logo knives aren’t for a business that gets a lot of small orders.
How will you know it worked? How does Procter and Gamble know that their 30 second commercial last Tuesday worked? You can only guess that all advertising has a cumulative effect on your customer base. There are ways to track effectiveness. We can explore these methods in another post.
Will a gift knife have long-lasting rewards? You bet! So do it now, and not just before you retire.
Image: Choose the style of knife that reflects your company’s image.
Measurable results of this type of advertising: A great topic for next time.
In 2017 so far, the United States has struggled through 2 major hurricanes. Harvey hit Houston Texas the end of August, and flooded many square miles of land. Then hurricane Irma devastated most of Florida on September 10 and 11. How do you prepare your home and your family from these disasters? Does your survival kit contain a survival knife? Do you have a survival kit in your house, and another one in your car?
Here are my favorite engraved pocket knives for survival and rescue. Engraved, because they were laser engraved with a company logo. It’s the logos of companies who generously gave them to their customers and employees. What is a greater advertising gift, than one that can save your life?
The famous Barlow Knives are well-known by people who appreciate a well-made, quality business gift. They were originally made in the USA by Barlow, a company that was based in Los Angeles CA from 1930 to 2005. Barlow made pocket knives, key chains, and money clips and imprinted the customer’s logo on them. This was very popular for businesses to promote themselves to their customers. Barlow products had a lifetime Warranty. If the if the items broke, or failed, the end user could just mail it to Barlow for a repacement. The shipping both ways was paid for by the end user. After 12 years, we still get inquiries about this warranty, which is no longer available.
In 2005 the promotional product industry giant, Norwood bought them. Production was kept in China, where Barlow transferred it in 2003, just 2 years before the sale.
Then in June 2009, the Great Recession forced Norwood Promotional Products Holdings, Inc. to declare bankruptcy. So the Barlow Knives brand was once again sold. This time, BIC Graphic North America, another giant, bought Norwood at auction for $162.5 Million. BIC kept the Norwood brand and the little Barlow brand.
Probably the inability to make enough profit forced BIC to sell in June 2017. HIG Capital bought BIC Graphic North America and its Asian sourcing Division for a mere $80 Million. The sales at the time were over $300 Million, according to Bizjournals.com. So this is the third time that the Barlow brand was sold. HIG Capital of Miami FL is a huge company with $21 Billion in equity capital under management. Promotional products are not new to them. They bought Halo, a promotional product distributor, in 2003, and sold it in 2007. The selling price was $62.5 Million. So the $80 Million price it paid for BIC was a real bargain.
It is expected that HIG will continue the same service and products, and do well in this market. Hopefully, the Barlow brand will continue.