When a business owner orders engraved Buck knives with his company logo, he generally has to pay a “setup charge”. What is this charge for?
The art department prepares the art file so that it will be legible at the size available on the knife. If there is too much small detail in the art file, they will suggest alternatives to the business owner.
The laser machine has to be set up with the art file. This takes a little time. It is the same amount of time, whether 10 knives or 1,000 knives will be laser engraved.
The knives have to be delivered to the laser machine from the warehouse. This also is the same amount of time, whether 10 or 1,000 knives are needed.
So, the setup charge is independent of the number of knives engraved. The price per knife can’t be adjusted for this finite charge. This is the fairest way to price the engraved Buck knives or any other imprinted item.
Your boss just asked you to order some custom engraved knives for his company. He wants to hand them out at the next shop meeting. They will be rewards for being safe employees for the last 6 months. Only those employees that did not get hurt during that time period will be rewarded with the safety award of a $50 knife with the corporate logo. On the back of the blade it will say “Accident Free Award–2016”.
Do you want to score some points with your boss? When you look for a promotional knife company using Google, here are the top 7 questions your boss will want answered as you do your search:
Are the knives USA-made? Buying USA made knives supports our national economy, and gives you the best quality knives.
Is there a warranty on the knives? The best knife manufacturers offer a lifetime warranty against defects and workmanship.
Are the custom engraved knives imprinted using a method that will permanently stay on the blade (or handle)? Laser engraving is permanent. Etching is semi-permanent.
What if the imprint is not done correctly? How will the knife company rectify the problem. Will they re-do the order. The best knife distributors will happily repeat the order correctly.
Can the engraver meet our deadline? The most reputable knife engravers can do a rush order in 2 or 3 days.
How much does the setup cost. Is it free setup? Some distributors do offer free setup, and still remain competitive in this market.
Can we see a virtual proof before production begins? An in-house art department is a good thing to have.
Make sure your logo and message are simple enough to show up on the Gerber blade and be easy to read. If your logo has a lot of details, it may have to be simplified in order to make an attractive job.